Meta to Test Premium Subscriptions on Instagram, Facebook, and WhatsApp

Meta is preparing to take a major new step in how it runs its social media platforms by testing premium subscription plans on Instagram, Facebook, and WhatsApp, while continuing to keep the main services free for everyone. The company is expected to roll out optional paid plans in the coming months, offering exclusive features and advanced tools, especially powered by artificial intelligence. This move is part of Meta’s broader effort to reduce its reliance on advertising and create new sources of revenue.

Reports suggest that Meta will experiment with different subscription packages for each platform before deciding on a wider launch. On Instagram, early leaks indicate that users may get access to features such as unlimited audience lists, insights into followers who do not follow back, and the option to view Stories anonymously. These tools are mainly designed for creators and active users who want better control, privacy, and engagement. While Meta has not yet revealed full details for Facebook and WhatsApp, sources say subscribers could receive improved productivity tools and new AI-powered features.

A key part of this strategy is the integration of Meta’s recently acquired Manus AI technology and the possible shift of its “Vibes” short-form video generator to a freemium model, where basic tools remain free and advanced options are reserved for paying users. Meta’s leadership has described these subscription trials as a way to boost creativity and productivity across its platforms, with user feedback playing an important role in shaping future updates.

Although pricing and launch regions have not yet been announced, this move reflects a growing trend in the social media industry, where companies combine free access with paid premium features. By testing subscriptions on Instagram, Facebook, and WhatsApp, Meta aims to turn its major investments in artificial intelligence into long-term revenue, while still keeping its core communication and social networking services open to users around the world.